Privacy Policy

Introduction

This Privacy Policy outlines how Accolade Families (“we”, “our” or “the Company”) practices with respect to information collected from users who access our website at www.accoladefamilies.co.uk (“Site”), or otherwise share personal information with us (collectively: “Users”).

Grounds for data collection

Processing of your personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter “Personal Information”) is necessary for the performance of our contractual obligations towards you and providing you with our services, to protect our legitimate interests and for compliance with legal and financial regulatory obligations to which we are subject.

When you use the Site, you consent to the collection, storage, use, disclosure and other uses of your Personal Information as described in this Privacy Policy.

We encourage our Users to carefully read the Privacy Policy and use it to make informed decisions.

What information we collect?

We collect two types of data and information from Users.

Non-personal Information

The first type of information is un-identified and non-identifiable information pertaining to a User(s), which may be made available or gathered via your use of the Site (“Non-personal Information”). We are not aware of the identity of a User from which the Non-personal Information was collected. Non-personal Information may include your aggregated usage information and technical information transmitted by your device, including software and hardware details (e.g., browser type, operating system, language preference, access time, etc.) to enhance the functionality of our Site. We may also collect information on your activity on the Site (e.g., pages viewed, browsing behavior, clicks, actions, etc.).

Personal Information

The second type of information is Personal Information, which is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual. Such information includes:

• Device Information: We collect Personal Information from your device, including geolocation data, IP address, unique identifiers (e.g., MAC address and UUID), and other activity-related information.
• Registration information: When you register on our Site, you may provide details such as full name, email or physical address, and other relevant information.

How do we receive information about you?

We receive your Personal Information from various sources:

• When you voluntarily provide us your personal details for registration;
• When you use or access our Site in connection with our services;
• From third-party providers, services, and public registers (e.g., traffic analytics vendors).

What information we collect?

We do not rent, sell, or share Users’ information with third parties except as described in this Privacy Policy.

We may use the information for the following purposes:

• Communicating with you – sending notices regarding our services, providing technical information, and customer support;
• Keeping you informed of our latest updates and services;
• Serving you advertisements when you use our Site (see more under “Advertisements”);
• Marketing our websites and products (see more under “Marketing”);
• Conducting statistical and analytical purposes to improve the Site.

We may transfer or disclose Personal Information to our subsidiaries, affiliated companies, and subcontractors.

We may share Personal Information with trusted third-party providers for purposes such as:

• Hosting and operating our Site;
• Providing services, including personalized display of our Site;
• Storing and processing information on our behalf;
• Serving advertisements and evaluating advertising campaigns;
• Providing marketing offers and promotional materials;
• Performing research, diagnostics, or analytics.

We may disclose information when necessary to:

• Comply with legal obligations or governmental requests;
• Enforce policies and investigate violations;
• Prevent illegal activities, fraud, or security issues;
• Defend legal rights;
• Prevent harm to individuals or property;
• Collaborate with law enforcement or enforce legal rights.

User Rights

You may request to:

• Receive confirmation whether your personal information is being processed, and access your stored data;
• Obtain a copy of personal information you provided in a structured, machine-readable format;
• Request rectification of your personal information;
• Request erasure of your personal information;
• Object to the processing of your personal information;
• Lodge a complaint with a supervisory authority.

Please note these rights are not absolute and may be subject to our legitimate interests and regulatory requirements.

To exercise these rights or for more information, contact our Data Protection Officer (“DPO”).

Retention

We will retain your personal information as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce policies. Retention periods depend on the type of data and its purpose, with legal requirements guiding retention durations. We may rectify, replenish, or remove incomplete or inaccurate information at any time.

Cookies

We and our trusted partners use cookies and other technologies when you visit our Site or access our services. Cookies are small data files assigned to your device to facilitate navigation, enable features, remember preferences, and improve interactions. They also help serve relevant advertisements and gather statistical data.

Types of cookies used include:

• Session cookies: Temporarily stored during a browsing session and deleted when the browser closes.
• Persistent cookies: Stored on your device for a fixed period for features like remembering preferences.
• Third-party cookies: Set by external services like analytics companies.

You can disable cookies via your device settings, but some features may not function properly without them.

We use Google Analytics to collect usage data, which helps us improve our Site and services. Google Analytics collects IP addresses and other non-identifiable data, and its use is governed by Google’s policies.

Third-party collection of information

Our policy covers only our use and disclosure of your data. Disclosures to other parties or sites are subject to their own policies, and we encourage you to review their terms. We are not responsible for third-party practices.

How do we safeguard your information?

We implement industry-standard security measures to protect your data and require third parties to do the same. However, we cannot guarantee protection against unauthorized access or misuse.

Transfer of data outside the EEA

Some data recipients may be outside the European Economic Area (EEA). In such cases, we transfer data only to countries approved by the European Commission or where appropriate legal safeguards are in place.

Marketing

We may use your Personal Information to send promotional materials via ourselves or third-party subcontractors. You can opt out of marketing communications at any time. Even if you unsubscribe, we may still send essential service or administrative emails.

Corporate transaction

In the event of a corporate transaction (sale, merger, etc.), your information may be transferred to the new entity, which will assume the rights and obligations described in this Privacy Policy.

Minors

The Site is not directed at children, and we do not knowingly collect data from minors. If a parent or guardian becomes aware that their child has provided personal information without consent, they should contact us.

Updates or amendments to this Privacy Policy

We may revise this Privacy Policy periodically. Material changes are effective immediately upon posting. Continued use of the Site after changes indicates acceptance of the updated policy.

How to contact us

If you have questions about our Privacy Policy or data practices, please contact us →